3.19.2014

Best & Worst of Jordana Cosmetics

Have you ever heard of Jordana Cosmetics? They're a super affordable beauty brand that's been around for over 25 years and are a sister company to Milani. They can be found online, at Walgreens, Kmart, Duane Reade, and Save Mart. And they have some really awesome products. Today I'm sharing some their best and worst products. Enjoy!


FYI: I purchased all products at Walgreens stores and Kmart stores, with the latter having the biggest selection. While I tried to get a fair sample of the line, I haven't tried everything. Many products I wanted to try were not carried in store or were noticeably opened and used.


Face
I couldn't find any foundations, powders, concealers, or bronzers, but I did find a selection of powder blushes (UPDATE: there are some selections I plan on reviewing if you'd like)
  • Blushes and Bronzer--These come in around 30 shades, with 8 offerings in stores. Most of these are shimmery, but I love the texture, pigmentation, and blendability. The lightest shades will only show on light skin, and several of them are hard to tell the difference amongst without swatching them. Try Touch of Pink for a matte shade. I liked the Bronze best as a shadow.
    • $2.49
Eyes
There were several types of shadows: sparking cream, baked, singles, duos, cream, and shadow base. I found baked (used), singles (used), and duos in stores.
  • Shadows--I found 12 duos in stores. These were mostly shimmery and satin, but very pigmented and in a huge variety of colors--great for adventurous or costume looks. Good Match was my favorite due to its matte shades that make great blending/transitional colors.
    • $3.49


swatches of blushes and shadows


Liners--I was able to find most of the liner products in all stores, and there is something for everyone: liquid, pencil, retractable, glitter, and felt tip.
  • Incolor FabuLiner--Felt tip liner--I didn't like the brown shade at all. I would skip these, but if you are looking for an inexpensive product to practice with, try these.
    • $2.99
  • 12 Hr Made to Last Liquid Eyeliner Pencil--Available in 6 shades and these are awesome! They really do stay put. I have brown and black, but the aqua would be fun for spring.
    • $2.49
  • 12 Hour Made to Last Eyeshadow Pencil--This is a long-lasting shadow pencil that I love! These come in 8 shades and are comparable to the Milani version. These make a great base for shadows. I love the Continuous Almond on my lids or in my waterline to make my eyes look more awake.
    • $3.99
  • Semi-Permanent Liner--Comes in 8 shades, but it is really hard to use. I like using my own brush dipped into it, but it does last. Pearl finish. I wouldn't repurchase.
    • $1.99

swatches for liners and shadow stick


Lips--So many choices, and I was able to find almost everything at KMart, but many products were used/opened.

  • Matte--Loved these, especially this Tangerine Tango shade--the perfect orange for this spring/summer. I didn't find them drying, but creamy, and they're for a great price. Slight vanilla scent and around 35 shades--Very pigmented!
    • $1.99
  • Lipstick--18 shades, but many looked satin/frosty and smelled like Milani lipsticks (watermelon?). I wouldn't repurchase.
    • $2.49
  • New Matte Lipstick--9 shades, slight scent (vanilla?), these felt creamier and less matte than the black and gold tube, but yet they cost more? Still on the fence on these but probably won't repurchase
    • $2.49
  • Squeeze and Shine--13 shades of scented, tasty, shiny, sticky gloss. I like these best over lipsticks but wouldn't repurchase as I felt these were more for the younger crowd. Fun to try!
    • $1.99
  • Lip Out Loud Super Shiny Gloss--15 shades (I've never found all at any store) that are best for a natural look or applied over a lipstick. Watermelon smell and not too sticky
    • $1.99
  • Twist and Shine Lip Crayons--LOVE these and have all 8 shades (because I'm crazy like that). Candied Coral is cute for spring, and they smell like candy! Very pigmented!
    • $2.99
  • LipShine Shimmer Glaze Brush On Gloss--9 shades of citrus (?) scented, decently pigmented gloss that's not sticky. Not bad for the price.
    • $1.99
  • Easy Liner--15 shades, awesome liner, and I have way too many of these! Very pigmented!
    • $1.99
swatches of lip products


Mascaras--Of course I tracked down all of these.

  • Best Length Extreme Lengthening--big plastic wand that didn't really live up to the "extreme" hype nor having "length" and "lengthening" mentioned twice.
    • $3.99
  • Best Lash Extreme--small wand, big lashes, but can get clumpy, but I still consider this a fave of mine. 
    • $2.99
  • Best Lash--If you didn't like the EXTREME version, try this, but you might not be able to, since I can't find it online or in stores anymore. Hmph.
  • Best Volume--this was similar to the first mascara--I didn't really like it, and it reminded me of Milani mascaras
    • $3.99

mascara wands



Nails--Jordana offers stripers and lots of shades, but most of these looked used, really old and separated, so I stuck to the glitters.
  • Glitters--Reminds me of Milani polishes and they aren't bad for the price. 3-free
    • $2.99
swatches of Sequins and Fairy Dust

Overall: I think there is something for everyone to play around with, especially those who are just getting into makeup or don't want to invest a lot! Some products are paraben-free too. I recommend giving Jordana a try!

Do you use Jordana products? What are your faves?


58 comments:

  1. Very detailed review, Elle and this brand sounds interesting. Only downside? Not available here :-(

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  2. I always seem to confuse Milani and Jordana for some reason, which I don't think is available here...sigh...I've always heard good things about the eyeshadows from this line. Good to know they are pigmented.

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  3. Lovely review not heard of this brand before really good post and info! X

    www.mybeautysleuth.com

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  4. The best of your reviews is that they are full of truth and honesty, that's why I love reading them!
    I never heard about the brand before, so interesting!
    Xxx

    Carolina

    www.theworldc.com

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  5. i've never even heard of this brand, but now i'm going to look for it..i like the lipsticks!

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  6. I have some of the eyeshadow pencil that I love! They go on so nicely. I will have to look for the lip crayons! It's a great price if you want to try out colors!

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  7. I have never picked up Jordana. I just received a few eyeliners from a giveaway that I'm excited to give a try, though!

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  8. What a thorough review! I don't think we have this brand here, but the shades of their products are so pretty and delicate - really love them. x

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  9. I have never heard of this brand until now.

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  10. I've never tried this brand before but I might have to look for the lip crayons!

    -Sharon
    The Tiny Heart
    $520 Giveaway!

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  11. they dont even sell this brand in canada! or at least i've never seen it.

    -kathy | Vodka and Soda

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  12. I haven't heard of this brand before! But, I really LOVE trying new products!! (=

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  13. My hairdresser told me about this line and I love the eyeliners. I was loving that second mascara it was like the blackest black totally digging it but it started to dry my eyelashes out and then they started falling out! I was so bummed but I work hard on growing those bad boys so I went back to some old trusties :-) Really nice thorough review girl of the full line! xoxoxo
    ~Amanda_Meet @ the Barre

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  14. Thank you for reviewing these! Even though they are all affordable, I'd still rather not buy something cheap that isn't right for me.

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  15. I have never heard of this line. The problem with mascara for me is that I am super picky so I've stayed with my tried and true Benefit + Covergirl but...I may have to try this line's mascara out.

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  16. thanks for the intro (and your picks!) i want to try this brand now. xo jillian - cornflake dreams

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  17. I have not heard of them but have probably looked at them dozens of times with out knowing it. I find with glosses you can get away with less expensive brands. But when it comes to eye shadows it is better to go with more expensive companies.

    Allie of ALLIE NYC
    allienyc.com

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  18. I don't think they stock this brand here but it is really inexpensive and fun to experiment with it seems, I like the touch of pink blush and good match shadow. Tangerine tango looks good. Hope you're having a good week so far.

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  19. Talk about a helpful post, thank you so much for this! It's great to have all this information together in one article.

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  20. I bought the Candied Coral lip crayon. I haven't used it too much yet, but I like the idea of it so far : )

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  21. I honestly don't think we have this brand here. And if we do, it must not be that popular because the display is not prominent.

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  22. Sounds like a fun brand with great prices! Thanks for sharing.

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  23. Best Lash Extreme is my holy grail mascara! Looks like falsies and for those that think it's clumpy, I just always wipe a bit off on the side or on a kleenex and it's perfection!

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  24. Such an amazing post and very useful too! =)

    Please, check out my blog:
    http://whattostyle.blogspot.com/

    xoxo,
    Jess

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  25. Great Post, funny how they are part of the Milani line, bc I've heard those products are really good especially the blushes. Will probably pick some Jordana stuff up to play with my niece. She completely "destroyed" my Lancome palette that I once loved lol!xoxo

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  26. I can't say that I've even heard of this brand before. Thanks for this post.
    /Madison

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  27. That is an awesome price on the nail polish. Good to know re the eyeliners. Seems like there aren't many decent liquid formulas out there at low price points.

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  28. I haven't seem them around in a while but I used to use their stuff all the time!

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  29. I love the Candied Coral lip crayon! I'm not so hot on their other products. I don't like the super-satiny finishes on all of the blushes, lippies, etc.

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  30. I have never tried this brand before! I have always wanted to try out their eyeliners I have heard great things about them! I didn't know the prices were so affordable either!

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  31. I used to love this brand years ago and totally forgot about them!

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  32. I used the Jordana Fabuliner to practice with liquid eyeliner. Definitely a great way to get comfortable with a product. This was a great review!
    www.amemoryofus.blogspot.com

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  33. thank you for this review! i've only used their eye shadows and liner

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  34. I'm liking the new blog design...fresh and clean! ;)

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  35. yes, i use jordana. i just got the new matte lipsticks...one of them smells really good, lol! i can't pinpoint the smell.

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  36. I haven't heard of them but that sandy beach blush looks really pretty. I'll have to look out for them.

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  37. Thanks for the post!! I haven't seen too many review the jordana lipsticks. I do love their lip liner, I use Taupe & Cabernet.. love those two.

    http://www.cindyslittleblackbook.com

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  38. Thank you for such a detailed post, Elle! The Double Impact duo is really calling my name so I think I'll check it out at my local Walgreens! I have heard about this brand before but I've never tried anything from them so this will be my first. Hope I like them! :)

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  39. I've never paid attention to them before. Will have to do so when I go to Walgreens. Some nice options.
    http://www.averysweetblog.com/

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  40. Always nice to hear honest opinion about a certain product, might check this brand out.

    Kisses
    B
    Lifestyle Blog

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  41. I haven't tried many Jordana products before. I'll have to look into a few things now for sure.

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  42. Very useful post dear. Nice swatches too :)
    http://naturelbellefemme.blogspot.com

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  43. Great post doll!
    And I'm absolutely LOVING the new blog layout; excellent job!

    -Ashley
    http://lestylorouge.com

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  44. Never heard of Jordana products but I'm glad to be informed by u abt them!
    www.speakstyleandrock.com

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  45. I have not heard of this company but after looking at your post, it looks like something worth trying out.

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  46. Oh I've seen these products at the drugstore but I haven't really saw any review on the products so I never thought to try them. I think next time at the drugstore i might check out the items that they have and try some out thanks to your reviews. I for sure want that fairy dust nail polish, it's so pretty!

    Nina
    http://curvymod.blogspot.com/

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  47. Thanks for your kind and thoughtful visit! Happy Friday!

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  48. I've not heard of this brand, but I'll have to look for it at Walgreen's (where I seem to be a regular--LOL!). The prices are excellent--worth a try! T. http://tickledpinkwoman.blogpspot.com

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  49. Great review! I really like the Best Lash Extreme mascara, the 12 hour made to last liquid eyeliner pencil and the lip liners. I tried the lip gloss and wasn't a fan. I am really interested in that matte lipstick! I'll have to try that out.

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  50. the coral sandy beach color looks great
    xo
    MOSAMUSE

    www.MOSAMUSE.com

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  51. What a great post! Thanks for dissecting their product line. I love this!

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  52. I just read recently about how to use that pouncer to apply makeup. It's so interesting! I'm still a brush girl though because I'm super lazy.

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  53. Wow! I am really impressed that you tracked down this many products from their line, since I have only seen them at Walgreen's and Kmart (and our Kmart is absolutely awful). I think the smokey browns shade looks really pretty!

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  54. I love Jordana polishes! Even though they're very expensive here. But I've never seen their glitter polishes before. Will look for them. Thanks for sharing!
    (^^,)

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  55. Holy Jordana product overload! haha. I have been trying out their blushes and eyeshadows and really love them. I do like the formula of the twist & shine balms but can't seem to find a shade that works for me.

    katespitz.blogspot.com

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  56. That continuous almond eye crayon is on my list of things to try! I also really want to try the Twist & Shine lip crayons!

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