Hot Or Not: The Edge Beauty Collection At Dillards

Pop Quiz: What's this beauty blogger's favorite beauty word?


If there's new makeup, I have to try it out.

And if there's an entire NEW BRAND, I'm beside myself!

Enter The Edge Beauty--this is a new line from Dillard's.

I got the chance to sample a few things, as pictured above, and I took them back to the Beauty Room and gave them a good testing. Let's dig in!

I found 11 products and from that, I tried lipstick, lipgloss, liquid eyeliner, lip liner, mascara, blush, and bronzer. This line also includes 2 eye shadow palettes and an eyeliner.

The line is formulated without parabens, mineral oil, or animal derivatives.

Pictured above are the liquid liner, lip liner, and lengthening mascara.

  • Liquid Liner--2 shades, lovely quality
  • Lengthening Mascara--This was really, really good. Not too dry, not too wet, but lots of length. There's also a mascara for volume.
  • Lipliner--This comes in 4 shades. I love that it's tasteless, odorless, and it doesn't feather. It's very pigmented and I've worn it alone. Not drying on the lips!

The EDGE Beauty Iconic Blush in Afterglow--This is a beautiful peachy-pink, aka my fave blush shade. I'm drawn to them, plus they look good on so many skin tones. I found this one to be so lovely and natural. This comes in 4 colors.

The EDGE Beauty Iconic Bronzer--This is called a bronzer, but I call it a highlight and contour in one. This comes in 2 shades. It is very sheer and natural, and this particular shade (Silhoutte) was a bit light on me. There is no fragrance. Pale skin would love to try this--very cool-toned.

The EDGE Beauty Iconic Lip Gloss--I couldn't wait to try this! If I am drawn to peachy pink blushes, I am also drawn to the same shade in gloss. You've got 6 shades (Blaze is pictured) to try. Think creamy gloss but not sticky. Vitamin E, mango butter, and orchid extract leave lips moisturized. And it smells yummy!

The EDGE Beauty Iconic Lipstick--It wouldn't be an Elle Sees post without a lipstick, am I right? The shade pictured is Bombshell, but there 8 to choose from. Shiny, hydrated lips that come in beautiful packaging will have a shade for everyone.

And here I have swatches of everything mentioned above: lip liner, lip gloss, lipstick, liquid eyeliner, blush, highlight, and bronzer. I'm wearing everything pictured above too in each picture. On your left, the lipstick. On your right, the lipliner and lip gloss.

The Good:

  • The quality. Great thought was put into this line and you can tell. I was really expecting some duds, surely there would be a dislike in this line, but not here.
The Bad:
  • While I love the packaging, opening the blush and bronzer always was a bit frustrating until I got the hang of it. You have to slide the top to the left to open. 
$16-$28 (eyeshadow palette is $38)

Where to Get:
Dillards stores or here.

What products caught your eye?

Extra Elle:
  • Somehow made it through Halloween weekend without eating any candy. I'm still in shock myself.
  • The weather has been rainy and dreary, BUT it has caused the fall colors to really pop and be beautiful. I'm soaking it all in, the colors, that is!


  1. I wouldn't mind trying that bronzer however I don't think I'd be able to open it up. Small things like that take my brain forever to understand bahahaha!


  2. I'm still a little sad we don't have a dillard's in Boston, but it's one of my first stops when I head home to Florida!! xo, Biana -BlovedBoston

  3. I agree, if they throw the word NEW on it, its always more exciting. That broker looks great. And, I was so proud of myself, I only ate one piece of candy yesterday... altho, I ate a ton on Halloween weekend, so I had to slow down at some point ;)


  4. This line looks incredible! The colors are beautiful and it sounds like good quality. Can't wait to check it out the next time I am in Dillard's.
    xo, Whitney and Blaire
    Peaches In A Pod

  5. Sounds like a great line! The lip color swatches are so pretty and they are gorgeous on you!

  6. Sounds like I need to make a trip to Dillards soon! I was on the hunt for a new liquid liner too and the point on that one looks perfect! Thanks for sharing! <3, Pamela Sequins & Sea Breezes

  7. We don't have Dillard's here, but I wonder if we'll get it...hmmmmm...And I'm like Sonia. That bronzer would hurt my brain:D

  8. those products look awesome! dillards is a great store so i can definitely get behind these products. plus as you confirmed - the quality seems great. that lipstick is a great color!

    xoxo cheshire kat

  9. Sounds like a win for Dillards! I can't believe you didnt eat any Halloween candy!
    P.s. your pictures of the make up are gorgeous, you did a fantastic job taking them. They could be in a magazine!

  10. This sounds like a great line! I love the packaging and that red lipstick looks gorgeous on you!

    Doused In Pink

  11. Haha I love that you said 'New' is a beauty bloggers favorite word!! These sounds like a great beauty finds! I'm loving that blush!


  12. I love new products too, I find myself purchasing new nail polishes JUST because. The red lipstick is such a perfect shade.

  13. New makeup brand, exciting! I love the sound of the lipgloss and lipstick!

    The Velvet Black | UK Style & Beauty Blog

  14. That afterglow blush is gorgeous! Yay for a fun new makeup line <3

    Green Fashionista

  15. I love the lips with the liner & gloss - so pretty & romantic looking

  16. Oooh, I DO love new makeup! This line sounds lovely! Digging you in a red lip, too! :)

    Le Stylo Rouge

  17. That red lipstick is so pretty on you! So perfect with the holidays coming up! Love the gloss for everyday too!

    xo, Rachel
    A Blonde's Moment

  18. Exciting! That liquid liner looks like a winner.

  19. I love those lipsticks. Do they have good staying power?

  20. That blush is beautiful! Someone brought in some halloween candy at work and I haven't been able to resist it. Good for you!

  21. I am totally the same as you I absolutely love new products. The prices of these seem reasonable as well So sad that the weather is so dreary right now but you're right the colors are gorgeous !

  22. i ate two pieces of candy, that's it! go us :)
    haha @ loving the word new. SO true! that red lipstick is gorgeous on you!

  23. The blush and bronzer interested me the most from the products above. The blush looks so pretty! You have some serious will power not eating any candy this past weekend! I ate a few pieces. Def could have been worse lol

  24. I could totally use some new lipgloss!!! And that bronzer looks awesome!

  25. Hey I love the word NEW especially when it comes to makeup, since fashions and clothes are usually always new styles/items lol. We don't have a Dillard's here. That blush has such a sweet rose color.

  26. Wow sounds like such a great line! Love the peachy shades! That's my favorite color of blush too!

    <3 Shannon
    Upbeat Soles

  27. I ate all the candy, as no trick-or-treaters appeared at our door. Somebody had to do it!

    Linda, Libra, Loca: Beauty, Baby and Backpacking

  28. Yay for new brands! Thanks for this overview! xoxo

  29. I love that you try out new products and tell us all about them!

    Rowena @ rolala loves

  30. Oh you know I have never shopped at Dillards but I always wondered about it. Yes it is frustrating when the packaging is hard to work with. But the makeup does look nice.

    Allie of ALLIENYC

  31. Ohhh a whole new line???? I really wish we had a Dillard's here!! Gosh I miss that place! I was reading through and I was like well it sounds like everything is a win!!! The price seems on point with Sephora stuff. I will have to check it out next time I get to swing in a Dillards. Probably my next ATL trip which is long over due!

    I didn't have candy this weekend either! Go us!!!

  32. The blush and the bronzer both caught my eye, very pretty shades.

  33. I'm loving that lipstick color!! and the lengthening mascara sounds amazing.


  34. The shades and colors are so nice, love!

    God bless,
    XO, Claire

  35. I haven't heard of this brand! But I do agree that when I hear the word new I want to try everything. The blush and bronzer duo look so pretty, too bad about the frustrating packaging though!
    And I've been eating candy non stop since Halloween, props to you for staying away from it!

  36. I never heard of this brand before, so of course, if it's new to you, imagine for me :) The product that caught my attention was the mascara! You say it's good, so it's a good recommendation for me!

  37. This line sounds great. I love Dillard's and will have to try this out.

  38. All of those products are stunning. I certainly don't need a new lipstick, lipgloss, or blush, but those look the most appealing to me!


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