It Cosmetics Confidence in a Compact Review

I think when it comes to foundation, it's not usually a beauty product I get too excited over. I know what I like, and I tend to stick to it. But when I got ahold of the new It Cosmetics  Confidence in a Compact™ with SPF 50+ (pr sample) I couldn't resist. Plus, it garnered my attention because it's a compact cushion foundation--I've reviewed a few of these on blog already. And, well, the dang packaging got me. I mean, look how shiny it is:
So after trying this for a month, I'm ready to share my thoughts.


Skin-Transforming Full Coverage Solid Super Serum

The groundbreaking solid serum technology combined with anti-aging hydrolyzed collagen, hyaluronic acid, squalane, antioxidants and a super ceramide cream truly transform your complexion.

Perfect for even the most sensitive skin, Confidence in a Compact™ features a proprietary Anti-Aging Armour Rejuvenating Concentrate™ that is activated upon contact to immerse your skin in moisture, restore visible radiance, reduce the look of pores, discoloration, lines and wrinkles, and improve the look of firmness. You’ll see powerful results instantly and more dramatic results over time!

Innovative airtight compact lid for your freshest, most hydrating results

There are 7 shades:

And I can tell you the texture of this is a creamy solid foundation. There is no cushion here, but it does come with a classic spongy puff. I apologize for the pic colors--not sure what happened!

porcelain, light, medium, medium tan, tan, rich, deep

I was sent a brush, but preferred to apply it with the puff the best.

Here it is on half of my face. Initially, it is very light coverage. I did have to press the foundation on and pat, pat, pat to get the coverage you see. While billed as full-coverage, I wasn't able to get full-coverage. Pretty darn close though! It didn't get cakey on me and I had no reactions to this.

And here I am with full makeup, minus blush, contour or highlight. Since so many have asked, I'm wearing MAC Lady Danger, my favorite red. I wanted to make sure you saw the foundation. As a dry skin girl, coverage isn't usually something I get that much of, since I tend to go for a more dewy look, but I was able to get that from this. It felt lightweight on the skin. It lasted a few hours and never oxidized--a plus since it has spf 50+. If you have oily skin, this will require more touchups after a few hours, so I don't think this is the one for you. However, I am loving it!

Have you heard of this foundation before?

Extra Elle:
Back at the dentist today! Wish me luck!


  1. I was wondering about this! Bummer to hear it probably isn't for oily skin, though. Guess I should stick to my tried and true!

  2. The packaging is so pretty! I love that this is anti-aging and has a high SPF!

    Doused In Pink

  3. Thanks for sharing this wonderful product! I am very interested in trying and I need a new foundation soon. I really like the coverage.


  4. Elle, I really like the sound of this foundation! If it comes to our Shopping Channel, I think I'll give it a go. SPF50....nice:)

  5. Love the amount of SPF in this foundation! I look for medium to full coverage products so I might have to give this one a shot! Thanks for sharing!

  6. No, I've never heard of this foundation before. It looks great on you. X

    ❤️ Carly Susanne - A Beauty & Lifestyle Blog

  7. I tend to be the same way when it comes to foundation. Love the way this is packaged and yes to SPF 50!

  8. I've been seeing this in all my ads on sites lately. Its stalking me!

  9. Your skin looks flawless! Glad you are loving this! I have oily/combo skin so not sure if this would work for me.

  10. Confidence in a compact. Great title Elle :)

  11. This sounds right up my alley, I need lots of sun protection and have dry skin. I will have to try it out, thank you for the thorough review. Good luck at the dentist!

  12. i love that this has sunscreen built-in! xo jillian - cornflake dreams

  13. I love this review- I've been curious about this stuff! It looks so lovely on you!

    Le Stylo Rouge

  14. I've heard good things about some of the IT compact foundations. It looks gorgeous on you!!! I will probably pass since I do get a little oily in some spots and the Alabama humidity and all! I need something that lasts all day.

  15. I've watch some youtube video about this products before, I watch it turned out so good on beauty gurus. So do on you, your skin look flawless with that foundation. LOve it.
    Would you like to following each other?
    Let me know


  16. I have dry skin too, so this sounds like a great product for me. I think it looks gorgeous on--I may have to try this one!

  17. Ooh the coverage looks wonderful! The compact is gorgeous as well.

  18. This looks amazing on you! Your skin looks flawless!

    <3 Shannon 
    Upbeat Soles

  19. I have not heard of this foundation, but it looks really good on you! I love that it has SPF as well. :)


  20. You chose the prefect color match for your skin with this foundation. It looks so natural and gives you a fabulous glow!

  21. Your skin looks flawless Elle! This foundation sounds like something I would like to try! Good luck at the dentist!

  22. I've seen this on a few blogs and it sounds beautiful! Looks great on you! xx


  23. Oooo id love to try this out. I haven't tried anything from it cosmetics (sad I know!) but it's been a brand on my radar! Thanks for sharing!

  24. I have not..! But I do like a good cushion compact.. Though I've been using the Korean brands.

  25. It looks so pretty on you!! and I just love that packaging.


  26. Hi! Thanks for reviewing this. I love their products and want to try it! By the way, I love your lipstick!! What is it?

  27. I just ordered a compact foundation (different company) and I'd never tried one before. So I was glad to read this. Hopefully mine will be as successful!

  28. Love the beautiful glow and coverage you got! Even the packaging is pretty! Awesome review gurlie <3
    Green Fashionista

  29. Great review, I have been thinking of trying this stuff. You totally have me convinced I should! It looks so good on you.

  30. I have some freckles and I cover them sometimes, and I can see the difference in your photo! Plus, with SPF 50 and hyaluronic acid, anti oxidants, a solid serum, I really really want this It Cosmetics confidence in compact! Thanks for that, I really want it right now!

  31. How do you think this compares to their CC cream? I'd love to know!
    xo, Lily
    Beauty With Lily

  32. I appreciate the half-makeup face - that's really helpful in posts like these!

  33. Can't say no to shiny packaging! I've seen this at Ulta and have been so tempted to try it :)

  34. I love that it is buildable and did not get caky but I don't love the price!

    xx Kelly
    Sparkles and Shoes

  35. I've been waiting for a review on this! I figured it would be a no go for my oily skin, but now I know that it probably won't work too well for me. It looks great on you and your pics are stunning!

  36. I'm sold after hearing SPF 50!

  37. Love this on you! Your complexion looks flawless! I want to try this, but I'll have to wait until fall/winter. I'm so oily in the summer!


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