Here's What's New At The Drugstore

Y'all, there have been some really GOOD releases from the drugstore lately! I got to try all of these new releases and can't wait to share you'll want and what to skip. Go ahead and get your Notes app open, take a screenshot, get out the pen and paper (me), or whatever ya need to get a list started. Since there's so much, I'll keep the info brief, but let me know if you'd like more info on something specific and I'll add it to this post!

Pixi By Petra
--Target and online--
-H20 Skindrink--Gel moisturizer that smoothes skin and hydrates, $22

-24k Eye Elixir--Cooling rollerball that smells like cucumber and raspberry that refreshes tired under eyes, $22

-Eye Zone Brighten--Illuminating eye gel that didn't really do anything for me, so I would skip, $14

-Glow Tonic To-Go--Obsessed with the Glow Tonic toner? Here it is in convenient pad form. YES! $18

-Hydrating Milky Mist--Rejuvenator and hydrator for skin and/or makeup, $15

-Black Lacquer Lash Primer-- Use before mascara as a base coat, after mascara to set, or by itself for a natural tinted look, $15

-Lower Lash Mascara--Does it what it says, and gets those lower lashes. *I was thinking of doing a lower lash mascara comparison, if you're interested* $11

-Lengthy Fiber Mascara--Straight up haven't tried this since my eyes, no matter how gentle the product claims, don't do well with fibers, but wanted to share this for those interested, $16

-Pixi Multibalm--Use these on lips and cheeks--very natural to pigmented--just choose the shade for you! $12

-Lift Lip Max--Define and plump lips with these sheer to your-lips-but-better shades. They're great for a natural look but didn't really plump my lips. Not sticky. $14

Max Factor
--Target, Walgreens, online--

This name means a lot to me, since I'm a beauty historian. It invokes old Hollywood and is a brand that is still sold internationally. It is now coming back to the U.S. for a limited time with an exclusive capsule collection including Masterpiece MAX Mascara, Masterpiece High Precision Liquid Eye Liner and two dynamic Max Factor Lipstick shades.

Max Factor is the original master of glamour and now, together with legendary Creative Design Director Pat McGrath, the brand will deliver an edit of essential products designed for a modern take on a classic glamour look: the sexy cat eye paired with a nude lip.

If you use Covergirl, you will be familiar with these products, albeit different names/packaging, and I love the gold packaging. $9.99 each for liner and mascara and $7.49 for lipsticks.

--Drugstores, online--

-Color Tattoo Eye Chrome--Metallic pigmented liquid shadows that dry quickly, $9.99

Here are swatches. Love these, and I tend to wear the lighter shades, but these are fun to play with and great for fall. They last!

-Lip Color Palette--For those who want several colors but not take up a lot of space, $13.99. I thought these were fine and loved them for travel

-FaceStudio Master Contour & Highlight V-Shape Duo Stick--One side is highlight, one side is contour--I tried to show that with the first two shades in the pic above. These are best for dry skin and make c&h easy, but they don't last all day unless you set with powder, $9.99

Physicians Formula
-I had to show this in the packaging because it's so sparkly, y'all!
-Drugstores, online--

--Super BB #InstaReady--SPF 30, comes in 2 shades, very light coverage, normal up to combo would like this, $14.99

Skipping the next two products, as they are in the pic down below.

--Super BB #InstaReady Filter Trio BB Powder SPF 30 comes with three powders:

#NudeFilter: sheer, translucent finishing powder captures and diffuses light delivering a soft nude glow
#HealthyGlow: blends warm and cool pigments that soften and diffuse light, instantly brightening complexion
#Sunset: universally flattering powder, blurs imperfections and enhances overall complexion with a subtle warmth, $14.99 but not very pigmented

--Super BB #InstaReady Filter BB Bronzer SPF 30--#SunkissedGlow: Physicians Formula Super BB #InstaReady Filter BB Bronzer SPF 30 is an ultra-lightweight, multi-colored bronzer that delivers a multi-dimensional glow that captures, diffuses and softens the reflection of light on your skin for the ultimate sunkissed glow. $14.99

--Super BB #InstaReady Contour Trio BB Stick SPF 30 in Bronze Trio and Blush Trio--I thought these would be hard to use, but they are great for beginners. $14.99

Which products caught your eye?


  1. Wow, so many great new stuff. I'm loving the Contour Trio for days when I am just running out and need a quick fix. It's super easy to use.

    Whitney & Blaire
    Peaches In A Pod

  2. I have never tried a pixie product - clearly I'm way behind on this!! I love the physicians formula bronzer from this summer so I need to try out their new stuff too! xo, Biana -BlovedBoston

  3. So many great products! The Pixi multibalms look so cute!! Love their packaging! I have never tried Pixi products and I am so curious to see how they perform on me!


  4. A lower lashes mascara comparison sounds lovely! Mine are long though so my problem is centered to it all getting very messy! So I need something that separates and keep it in its place! Xx


  5. Thanks for sharing all these newbies! I love Pixi so I need to try those lip balms. :)


  6. So many great products! I love anything color tattoo so I'll have to pick those up :)

  7. I got sent all of the Pixi mascara products to try and I was really surprised at how much I liked the primer! And I am definitely going to have to pick up those to-go Glow Tonic pads! Amazing! <3, Pamela Sequins & Sea Breezes

  8. So many great products! The Pixi Eye Elixir sounds amazing and those liquid eyeshadows would be fun to try!

    Doused In Pink

  9. SO much stuff - love it! that pixi h2o skin drink is on my list of things to try. and the tattoo shadow looks awesome - love the colors!

    xoxo cheshire kat

  10. I want everythng from PIXI! That's one of my fave drugstore brands and was really gutted when Target left Canada coz that's the only place where we can get them here....sigh....

  11. I love Color Tattoo shadows...it's pretty much all I use (the pot version). I'll have to check the new ones out most definitely!

  12. Love the color tattoo swatches! Those are such pretty shades for fall. I used to love the max factor products, but I swear I don't remember them begin so expensive! lol (expensive for drugstore anyways)

  13. I have really been enjoying the Pixi Multi-Balms! Great post :)

    xo, Liz

  14. That pixi brand is so cute! Thanks for all the info.

    Amy Ann
    Straight A Style

  15. I love Pixi!! Great roundup!! :)


  16. You are so right, there are so many great drugstore products out there right now. I really like Pixi -- I've had such good luck with the few products I have tried from them, I really need to start using more! Happy Monday, Elle!

    xo, Rachel
    A Blonde's Moment

  17. I think drug store make up is picking up its game.
    I've not heard of a few of these brands. I'll have to keep my eye out for them.
    Love the contouring/highlight sticks.

  18. Whoa, there are so many cool products! The multi balm looks interesting and I'd try that!

  19. I still need to try out Pixi, definitely eyeing that 24k eye elixer <3
    Green Fashionista

  20. Ohhhh what fun stuff!! I loved the Pixi Glow stuff so I will have to try some of these other things. Those are some super pretty shades in the tattoo eye colors!

  21. Never heard of Pixi, but that H20 Skindrink and Hydrating Milky Mist sound heavenly for my dry skin. Thanks for sharing!


  22. Oh yay I always love the drugstore posts Elle! I need to break out of my eyeshadow rut so I need to try the fun Color Tattoo shadows. I also want to try that Pixi multi balm!

  23. Love love love me the Pixi Hydrating Milky mist! I recently heard their primer is really good too and I've been waiting for Target to put their stuff on sale so I can snag a few goodies. (; Man, I remember back in the day when Max Factor used to be sold at Walmart. I think I was in middle school? Then they went away and I was just there over the weekend and they are back!

  24. So many new products!Pixi 24k Eye Elixir interests me along with the color tattoo shadows and the InstaReady Filter Powders from PH. Thanks for sharing all these!

  25. wow! how do you ever keep track of all of these products! So many good finds!

  26. These all look like great products! I just got the Maxx Mascara and liquid eye liner and am excited to try them out!

  27. Oh I love Pixi products!! I had no idea they had glow tonic pads. I so need them. I love Glow Tonic, it's so fab. You always find the best products.

  28. The Pixi eye roller ball sounds amazing. I've always heard such great things about the Glow Tonic, but I've never tried it. I would love to see a lower lash comparison. I've tried a few, but never found any that blow me away. I've been loving the Color Tattoo Eye Chromes. I wanted to try the Contour & Highlight stick, but I think I'll pass now.

  29. Holy moly these are a lot of products! I really want to try a lower lash mascara, I don't normally use mascara in my lower lash as its just too messy! The 24k Eye Elixir also sounds AH-mazing!


  30. Wow! So many new products! I love Pixi Hydrating Milky Mist. Those Maybelline Colour Tattoos look great xx


  31. That multibalm is calling my name!

  32. So many great products, dying to try them :) xx


  33. So want to try out that color tattoo. Have a great week.


  34. I really want to try the color tattoo eye chrome colors! They are so pretty!


  35. The Color Tattoo Eye Chrome colors are so pretty!

  36. I've seen Pixi at target but never tried it out. Looks like there's some good stuff there!
    Jeans and a Teacup

  37. I definitely need to check out some Pixie products! I've heard nothing but good things about it, and they're so reasonably priced too!

  38. The Pixi product line at Target has been my favorite recently to test out. I use their rose oil at night and my face feels incredibly soft and hydrated in the morning. Looking forward to testing out more of their products per your recommendation.

  39. You'll appreciate this story, Elle.

    My 11-year-old asked me last night if I could go to the car and get makeup she left in there. "It's mascara, dad," she said. "You know, it's in a pink tube." I know what mascara is.

    So in the car, I also found what I think is foundation. Maybe blush. It's a white square of chalky stuff. So I come back in the house holding it out to her, with a smile on my face.

    She's utterly disappointed that I've missed the mark - until I pull the mascara out of my pocket. Funny, she didn't see the humor in it that I did!

  40. Oh I like those colour tattoo shades! I'll need to see if we have them here too in Australia - we do have Maybelline so we might do! :)

    Away From The Blue Blog

  41. I think u just covered everything that is out right now! Dang lady how do u do it? I have been loving Pixi products lately. Especially their skin treats stuff. Haven't tried many of the others you listed so I better get on it!

  42. I love Pixi and these novelties speak loads to me! I loved to know the Glow Tonic, and interesting with pads. Practical, I like to be practical, always. Pixi lipstick/balms are always a must! Now, another brand, those liquid eyeshawdows are amazing, I so want some of them!!!!

  43. So many goodies! I need to try the pixi glow tonic. So cool if comes in pad forms now! The eye elixir sounds nice too. Those maybelline color tattoo chromes are so pretty. I love the green one, I haven't been able to find it anywhere!

  44. oh my goodness! all the things. i have been avoiding the drugstore like the plague because i am trying not to shop haha and they always get me with the cheap prices and pretty packaging. i still haven't tried a pixi product, but i'll skip the eye thing you didn't like and try the cucumber one.
    and max factor! wow. throwing it way back.

  45. Lots of good things happening at the drugstore! I'm excited to see Max Factor back in the states. I may have to get the items just on the nostalgia alone!

  46. Being on a no-buy for the entire year makes reading this blog post very hard lol. All those Pixi products look amazing, and I had no idea that Max Factor is back for a limited time!



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