Last June I set out on an 8 month, informal quest to talk, listen, and email other bloggers to find out their thoughts on sponsored posts. So far, I've talked about sponsored posts in general, about having too many of them, and random sponsored posts. Today we are wrapping up the series with an unexpected statement from one of the bloggers I talked to:
"...this would be a completely different conversation if I was making money on my blog."
I wasn't expecting that.
Would they still dislike sponsored posts if they were making money?
I got answers of no, probably not, and I never thought about it like that.
As I've said before, I found the dislike for sponsored posts came from those who don't make money. Now obviously this is not representative of everyone--I say this every post for this series--but it's what I found for my very informal observations and conversations about it.
If there's one thing I dislike about blogging, it's the competition. When I first started out blogging, you made money by ads (FTC guidelines weren't in place yet, so some made money by paid product posts too). For the most part, these ads were on the side of blogs but began to lose effectiveness as brands weren't the focus. And so sponsored posts became the primary way to make money since they focused on one brand.
The blogging community was much smaller, and really supportive, so when your blogging friend got that amazing blogging opportunity, you really cheered her on. Now, there is still a great community (it's a bit more clique-ish, but such is life) but there is so much hate out there. It sucks. It saddens me there are sites dedicated to saying mean things about bloggers/vloggers. How is this productive? Or supportive of women?
Competition and sometimes jealousy are real in the blogging world. I've felt it from other bloggers towards me. I'll be honest, there have been times I've been jealous when I see someone less qualified get an opportunity that I wanted. But I stopped myself--again, how is this productive? Or supportive of women? I decided to go with the approach of good for her. And I leave it at that. There's room for us all.
When I see that sponsored post, I read it. I comment.
I click your affiliate links.
I give that sponsored Instagram post a "like."
You deserve it.
So what did I learn 8 months later from fellow bloggers?
Thank you for reading this series.