Hey you! I'm back with part 3 of the series, "I HATE SPONSORED POSTS." Check out part 1 here. Last week we talked about something blog readers can't stand when it comes to sponsored posts: TOO MANY OF THEM! And this week, we'll be discussing the TOPICS of sponsored posts. Here's a response from a fellow blogger:
"What I don't like about sponsored posts is when the post is on something random,
like a fashion blogger talking about dish soap!"
Y'all, quick side note: a couple of people mentioned the dish soap example, so I am so curious as to who it was!
But the fact that it was brought up more than once proves how jarring the topic of a sponsored post can be.
I've seen some webinars, read tons of advice, and gone to a few conferences, like lots of us have. And some of that advice really makes me uncomfortable:
- "Every post should be sponsored."
- "You can turn ANYTHING into a sponsored post."
- "Go after every offered opportunity. Make it fit to your blog."
What do you think about those statements? Those ideas really turn me off as a reader.
For me, I couldn't imagine having every post be sponsored. That would get old really fast. Plus, I love my drugstore hauls too much! ;)
The second and third statements really depend on the type of blog you have.
I'm a beauty+lifestyle blogger, but I'm don't feel right doing a post on the best caulk for your bathroom. It doesn't fit my niche, but it might fit yours. I've been approached for posts on s-x toys (I'm not spelling it out to avoid spam!), boats (I wouldn't get a chance to try the boat or receive one, but they wanted me to write on it???), and all sorts of not-my-niche topics. I've turned down lots of stuff, and one of my friends thinks I'm ridiculous for doing so. I just can't do it.
Remember how I said last week too many sponsored posts sound like a commercial?
Sometimes when they are out of niche, it can sound that way too.
I remember this mommy blogger who was VERY vocal against smoking. And then one day I see a sponsored post on her blog for cigars. Part of me distrusted her after that. But part of me wondered if she had a reason. I hope she had a reason.
I talked about this yesterday, but when I found out my dad had cancer, I immediately started accepting lots of sponsored posts, in hopes to help pay for my gas to see him/time off from work/etc. I never accepted anything too crazy, but I know I accepted a few more lifestyle posts that I normally do. There aren't nearly as many opportunities for beauty bloggers like, mommy or lifestyle bloggers get, for example. But it was never anything that made me feel uncomfortable, and nothing that I didn't use and enjoy myself.
At the end of the day, it's your blog, your money. But from the unofficial research I found, blog readers dislike it when the sponsored post doesn't fit the genre. It can give a sense of lack of credibility to the writer. Does the blogger really like this product or are they just saying that to make money? Authenticity is the key, I think.
What do you think?