Are You An IT GIRL? Contest Time!

I thought I'd share a fun contest with y'all today! One of my favorite beauty brands, It Cosmetics (love their CC Cream) and Grapevine have partnered to launch a contest on YouTube valued at $81,000. 

It's called the IT Girl Contest, and 3 winners will receive $5,000 cash, a trip to New York, and a chance to collaborate on a new IT Cosmetics product with founder and CEO Jamie Kern

This is an open call for YouTubers (even if you've never created a video before!) to register for the contest; you will later submit two videos through two rounds of judging (participants have the chance to get goodies at each stage!). Up to three winners will walk away with a cash prize, an all-expenses paid trip to the IT Headquarters and the opportunity of a lifetime. Don’t wait! Registration closes on June 14th at 11:59pm EST.

BONUS: 250 participants will be selected at random to receive $200 in IT Cosmetics products!

What are you waiting for? Are you the next IT Girl?  Click HERE to enter!


  1. I saw this contest earlier while I was scrolling through IG. I absolutely LOVE IT Cosmetics. They have quickly become one of my favorite brands ever.

    Connie | Sponsored by Coffee | Bloglovin’

  2. I decided to enter! If I will actually do it, now that is the question! xx

  3. OMG! What an amazing contest, I wish everyone who entered all the best!

    Shireen | Reflection of Sanity

  4. Thats an amazing contest and so many potential winners. Great job on the part of IT cosmetics.

  5. I've never tried anything from It Cosmetics before. The products in your photo up there look interesting. The contest sounds like fun. Too bad I'm not into the whole video thing. Not yet anyway lol. :)

    Hope your week is going well!

  6. I've never heard of It Cosmetics but what an amazing contest!!

    <3, Pamela
    Sequins & Sea Breezes

  7. Love IT Cosmetics!! What an awesome opportunity to get to collaborate on a new beauty product! I think that's like every beauty lover's dream!

  8. That's a very nice contest and the prize is wooooow!!! I never had anything from IT (cause I never saw it in England), but I would love to try the brand!

  9. I don't think I have used IT cosmetics before, I will have to check it out! I hope you have a great weekend!

  10. Wow, looks like a great contest! Thanks for always sharing all of these fun things, Elle!

    The Closet by Christie


  11. So jealous! I love the look of IT cosmetics' products but we don't have access to them in the UK. Sounds like a great contest. x

    Renata | Speaking Beauty UK


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