ALL the NEWEST Drugstore Makeup + Haul

New year, new makeup! I've got so many new products from the drugstore that I picked up over Christmas. If there's something you'd like a review on specifically, let me know in the comments.


  • Master Fix Wear-Boosting Setting Spray (reviews of ALL drugstore makeup settings sprays coming soon)
  • Master Contour Kit 
  • Dream Velvet Soft Matte Hydrating Foundation (I'm wearing it in this video)
  • Applicator

More Maybelline:

  • Master Prime Shadow Primer (2)
  • Skinny Eyeliner
  • Vivid Liquid Matte
  • Lash Sensational Luxurious
  • Also New (See Video Below for Pics)
    • The Rock Nudes
    • Brow Drama Pomade Crayons
    • Color Tattoo Crayons
  • Micellar Cleansing Water All-in-1
Makeup Revolution:
  • Matte Liquid Lipstick
Wet N Wild:
  • Photo Focus Makeup Setting Spray
  • Lip and eyeliners
  • Also New (See Video Below for Pics)
    • Blushes
    • Contour palette
    • Shadows
    • Highlighting Concealer Pens
  • Prep Set Go (Translucent face powder you apply before and after foundation)
  • Prime Shield Mattifying
  • Milani Everyday Eyes Bare Necessities
More Milani:
  • Everyday Eyes Earthy Elements (there are 6 total)
  • Prime Perfection Hydrating
  • Moisture Lock Lip Treatment
  • More Products Here (I couldn't find them in stores)

  • Contour/Highlight/Blush Palette
  • Super Curler Mascara
  • Also New (See Video Below for Pics)
    • Shadow + Liner Pencils
    • Brow This Way Products
    • Scandaleyes X Treme
    • Lipsticks 
  • Tru Blend Face Primer Dry Skin (also for oily and combo)
  • Plumping Blast Pro Mascara
  • Also New (See Video Below for Pics)
    • Oh Sugar! Vitamin-Infused Balm
    • Tru Blend Blushes and Bronzer
    • Tru Naked Eyeshadows 
    • Tru Naked Eyeliner Duo

  • Hydra Touch Primer+Base
  • First Base Primer Spray
  • Sculpt and Highlight Face Duo
  • Whipped Lip & Cheek SoufflĂ© 
  • Born to Glow Illuminating Primer
  • Ombre Lip Pencil
  • Soft Focus Primer
  • Also New (See Video Below for Pics)
    • Contour Palette
    • Liners
    • Hydra Touch Brightener
    • Full Throttle Lipstick
    • Glitter Primer
    • Glosses--New shades
    • Illuminators
  • Infallible Pro Matte Gloss (2)
  • Definer Brow Pencil
  • Infallible Pro-Contour
  • Lumi Cushion
  • Sublime Bronzer Wash-Off Body Makeup Lotion
  • Also New (See Video Below for Pics)
    • Brow Stylist Products
    • Les Monos Shadows
Also New (See Video Below for Pics):
  • Revlon 2-in-1 Compact Foundation
  • Physician's Formula Mineral Wear Cushion Foundation

I worked really hard on this to create a video of everything, plus some initial thoughts, info, and LOTS of pics JUST FOR YOU!! Let me know your thoughts!

Which products would you like to see reviewed?

Extra Elle:
  • I know a lot of us are catching up on blog posts today, and on my 15 of 2015 post, I included a giveaway (enter here) for 2 winners for $25 to Walmart. If you'd like to enter, please do so here. Even if you don't want the prize, you can give the card to someone who needs it. Just a thought :)


  1. I' super intrigued by lash sensational and the new packaging - it's my favorite drug store mascara!! I am really into primers right now so I want to check out Milani's stuff!! Thanks for sharing this! xo, Biana -BlovedBoston

  2. Saving this post right now!! I am always excited to try new drugstore make-ups but never know if it's going to be worth it. You showcased some goodies, so Wal-Greens, CVS, here I come!! Happy Monday beautiful!!

  3. I love NYX. They have great products at even better prices! Great roundup!


    Whitney & Blaire

    Peaches In A Pod

  4. I'd love to know how the Maybelline applucator works. Great haul!

  5. Awesome post gurlie, I'm really intrigued by the Master Fix setting spray and the NYX ombre lip pencil. Cheers to a fabulous week and new year <3

    Green Fashionista

  6. Kimberly R SheppardJanuary 4, 2016 at 8:12 AM

    So many goodies! Thank you for choosing drugstore things often...as a mom of twins in college, drugstore fits our budget A LOT better! Blessings to you & Happy New Year!

  7. The NYE ombre lip pencil sounds really fun! And I keep telling myself I'm going to try the micellar water and I always forget until I read one of your posts that mentions it so I need to set a reminder for myself this time! <3, Pamela Sequins & Sea Breezes

  8. I would love to see the tattoo crayons reviewed! Those color tattoos are my favorite :) In reality though, I want to see your thoughts on everything! I'll have to watch the video when I get home from work :) Happy Monday!

  9. Elle, you make it look so easy to do these vids (and knowing from experience, they are totally not!:P). You're such a natural! Anyhoo, any detailed review of Milani would be great:D I know now where to get them where I live...hehehe

  10. Now that's what I call an amazing haul! I'm in love with that lash sensation! I see they change the packaging though! Definitely want to try that primer too!

    <3 Shannon
    Upbeat Soles

  11. Thank you do much for doing this! I have used several drug store products you have recommended and they have all been amazing! SO looking forward to the setting spray comparisons! Happy New Year!

  12. Thank you do much for doing this! I have used several drug store products you have recommended and they have all been amazing! SO looking forward to the setting spray comparisons! Happy New Year!

  13. So many great new makeup products out right now! Can't wait to get my hands on some of them. Thanks for the review!

  14. Keep us updated on that setting spray! Actually, I'd personally love a video in about 3 weeks about what worked and what is garbage. Those are actually my favorite videos to watch. Hauls are great, but I always get curious if the individual ever used that item again.

    I too picked up the L'Oreal Matte gloss, and they aren't bad at all. They dont have a stay power, but I didn't expect much. I haven't picked up a Maybelline one yet, though I plan to. I have a shade in mind and it always seems to be the one that's sold out. I LOVE the original Lash Sensational. How do the two compare?

  15. Elle, you made me laugh - yes, true, sitting in front of my pc reading blog posts and easing in gently into 2016 :D
    And boy, so many products! Most likely more than I'd get to try in a whole year. :D

  16. hi dear, a lot of new products..they seem so good

  17. Oh I'm loving all these new drug store finds, Elle! I love that nude eyeshadow palette!

    Xo, Rachel
    A Blonde's Moment

  18. I love your video on new finds! I would really like to see a video on cushion foundations. I have been thinking about trying a few out but would love to see what you think!

  19. Want that Rimmel face palette so bad. Hope they'll be available here in the Philippines soon! Happy 2016!

    ** I'm inviting you to join Love, Beauty Bloggers on facebook. A place for beauty and fashion bloggers from all over the world to promote their latest posts!

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  20. Woohoo, new drugstore makeup! As Cheapie McCheaperson :) I love these posts. I really want to try the Maybelline eye primer and the Milani eye palettes.

  21. I can not even imagine how you keep all your cosmetics organized.... I dont wear much of anything, use any face stuff & my counter top is a mess :)

  22. I plan to pick up the Rimmel Curler mascara to try and hopefully it'll help with my poker straight lashes, would love to read a thorough review on it, Elle. It would be very helpful for me.

    Reflection of Sanity | StayLean Tea Australia Giveaway

  23. Your videos are so good! I'm excited to learn more about the Dream Velvet foundation. Matte + moisturizing sounds interesting.

  24. OMG girl! Looks like one of my hauls! ;) I've been curious about the Maybelline contouring palette so I'm glad you shared it today! Lots of things added to my list!

  25. What a great haul! I would love to see a review on the primers and the Milani products. Those palettes are gorgeous!

  26. what a post girl! i love it. i have always wanted to try the micellar water and now i'm adding it to my shopping list. i love an 'everyday' palate and that milani one looks good. nice to have all that you need in a pinch!

    xoxo cheshire kat

  27. OMG that is one huge haul!! I'd take years to finish all those products!! So many of them seem so awesome but we get none of these in India :(
    June Wants It All - Indian fashion and lifestyle blog

  28. Holy moly that is a lot. The dream velvet sounds interesting. The Vivid Matte lip looks like a pretty color too.

  29. oooh i am intrigued by the setting spray review coming soon. i also want to get a contour palette but there are so many i have no idea where to start!

  30. Wow! There are SO many products out and I can't wait for your reviews! xo

  31. I'm so happy to be back in the swing of things and a normal routine. Happy New Year Elle and I hope it's a blast for you!

    Xo Ally


  32. Love the video with the transitions! I would love to see a video tutorial on how to fill in brows with different products. I know you've talked about products and techniques before, but if love to see it in real time! The lady at the Clinique counter told me I should fill in my brows but I thought what she did was so dark and unnatural looking!!

  33. Holy Smokes! This is A LOT of new drug store products! You've been busy!!! That setting spray looks fun!


  34. I'm curious about the makeup setting spray. I've always wanted to try one, especially since it seems like my makeup doesn't stay put all day/night.

  35. Girlfriend, you went to town! I love how much you picked up! You've inspired me to just head to the drugstore, stroll the aisles and pick up a few new goodies!

  36. I haven't even looked at any of the new products yet. Been totally behind! I definitely wanna try out the Maybelline and the Nyx stuff though.

  37. Milani eyeshadow palettes and the Vivid Matte Liquid listick

  38. Oh, awesome post. I'll be definitely checking out the new Nyx products XD
    Nati xx

  39. Ohooo a post for Ada. You know I love drugstore makeup. I want to try everything on that first photo. I have always liked Maybelline so I am curious to try Master Fix Wear-Boosting Setting Spray, the Master Contour Kit, the Dream Velvet Soft Matte Hydrating Foundation with the aplicator. Also I need a makeup primer. How do you recommend Milani products and where can I buy them?

  40. I loved the video and I got a few of these items to test myself. The drugstore is on fire right now and I could spend a fortune in there.

  41. Wet n Wild has 2 new contour palettes out. They don't look promising at first, but they're very soft and creamy powders. I would almost put them on level with the Kat Von D contour palette. Also, I can't find the Rimmel palette anywhere! It's not even on their website from what I can tell. You much have a really great luck!! Love watching your videos!

  42. So many new products! I'm most excited for the Dream Velvet foundation and applicator because I really need a new/good creamy foundation. The Color Tattoo pencils look like something I'd love too. :)

  43. DAMN girl that is a haul lol gave me lots of ideas of items to buy (If I can find them, Manhattan drugstores suck). I'd definitely be curious your thoughts on Kylie's lip kit especially since you've tried all the liquid lipsticks/lip tars.


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