DUPE? Benefit Gimme Brow Vs. Essence Make Me Brow

This is one of those posts I have sworn up and down that I've already done. I was looking it up for a commenter via email a couple of months ago, and couldn't find it. I realized I took the pics LAST YEAR and never uploaded them. Luckily, Benefit recently revamped their brow line a couple of months ago, so I was able to compare the new vs the old Gimme Brow and see if Essence Make Me Brow is a dupe for it.

What is a brow gel?

  • Also called a brow mascara
  • Used to set brows
  • Great for tinting brows (lighter brow hair or for greys)
  • Sets powder or pencil
  • For full/natural brows
  • For no-fuss brows (me!)

First, the old Gimme Brow packaging next to Essence.

And now the new! Much cuter, right?

To test these, I tried 2 shades of each and wore them in different climates/situations. I used it on brows set with powder, with pencil, and just using the gel mascara. I compared brand new tubes and used ones. I compared the new Benefit packaging and the old to see if there was a difference.

Let's get into info on each:

Essence Make Me Brow
ULTA, Target, online
.01 oz
3 shades (med-deep is pictured)

Benefit Cosmetics Gimme Brow Volumizing Fiber Gel
ULTA, Sephora, online
3 shades (deep is pictured)

 Wand size
-Wand-wise these are not a dupe
-Benefit is smaller, which I like. My fave brow brush of any brand.
-Essence is slightly larger, but still a nice size. Not too big.

-Shade-wise, these are not a dupe.
-Benefit is on your left, Essence on your right
-Both are very pigmented and don't melt away easily.
-The both hold well, aren't too crunchy, or hard to work with.
-Both remove easily and last through hot and humid temps.

Surprise! For the past couple of months, I've been wearing Essence on your left and Benefit on your right in every pic I've posted, including this one. Can you tell a difference?

To me, Benefit looks a little more natural, and not as thick as Essence. But to everyone else I've asked, they can never tell a difference, so I'm calling this one pretty much a dupe.

To see a demo and more, I made a REALLY quick video (3 minutes) below--watch and let me know what you think!

Do you think it's a dupe?
What would you like to see duped next?

Extra Elle:
I was featured on the Apartment Therapy website yesterday! I'm a huge fan of their site, so it made my day!!
Happy National Lipstick Day! and Have a great weekend!


  1. Yay dupe, I cannot tell a difference, that awesome!! Happy weekend gorgeous!!

  2. So interesting and no - you can't tell a bit although I do love Benefit's packaging (so cute!).


  3. I think I need to consider trying an eyebrow gel. I also use a pencil but I love the results you showed here. Great post Elle!


  4. haha that's too funny you've been wearing them both! i saw all the benefit brow line and i literally didn't know where to start. but now that i have kat von d's tattoo brow i'm kinda hooked to that!

    xoxo cheshire kat

  5. noooo way! I've been using the Maybelline brow stuff and don't love it as much as my old gimmie brow, but the price is nice. I HAVE to get the Essence, that's amazing!

  6. I love my Benefit Gimme Brow! It's a total life saver when I over pluck! Haha!
    xo, Whitney and Blaire
    Peaches In A Pod

  7. Looks nice!




  8. I've never tried either of these but good to know that the Benefit one is better! <3, Pamela Sequins & Sea Breezes

  9. Yes! I love when it's a dupe! I cannot tell the difference. At that price its a steal too! Congrats on getting on apartment therapy! I love that site too! Have a great weekend!

  10. National Lipstick Day is the best day ever!! I have the Essence Make Me Brow and i love it. I'm hoping to get to Ulta this weekend and get a back up.

  11. I love both these brow gels, but since essence is way cheaper I'm going to stick to that one! I couldn't remember if the brush sizes were the same so tganks for the comparison!

  12. I never would've guessed that you had two different brow products on each brow but that's such a practical way to test these. I want to try the GimmeBrow when I'm finished with my Lashem ColourStrokes.

  13. Def need to pick up the Make Me Brow the next time I am at Ulta. They had it at Target but only in Taupe.

  14. I love the new Benefit packaging it's so cute! I seriously can't even tell a difference between the Benefit and Essence! I'll have to give Essence a try sometime soon! Have a great weekend!

  15. Can't tell the difference, so would also call it a tie! Think that they both give a lovely natural result! Xx


  16. Too funny that you've been wearing a different one on each brow! I haven't noticed! Oh, and I don't even want to think about gray brows, something I am not looking forward to in the future...


  17. Oooh Happy National Lipstick day Elle. I'll be making sure to put some lipstick one today. And I say this is the most perfect dupe since you put one kind on one eyebrow and a different on the other. You fooled me for sure.

    Have a great weekend, pretty lady!

  18. Wow great comparison. Wow.You are really very hardworking.

  19. They really do look the same! I've never tried a brow gel (or any brow product actually) but if I were to try one I'd pick up the Essence for sure!
    And congrats on the feature--can you link to it? I was trying to find it but couldn't. How awesome!!

  20. Every time you post brow products I feel like such a fail since all I ever do is groom mine so they don't look too wack. I should probably go to Sephora and let them do mine for me one day so I can see what a difference it could potentially make haha. I cant tell a difference so yay for dupes!

  21. Your makeup looks amazing! I've never used any brow cosmetic. Fab!

  22. A brow gel is about as much as I'll do for my brows. I've been wondering how these compare!

  23. Elle I learn so much about you! I need one because I have never used a brow gel.
    Thanks for the advice. You look STUNNING in that picture <3

  24. I hate it when brow gels get crunchy! These both are great options. I never realized you had two different ones on. They look identical!

  25. I am one of them who loves Essence Make Me Brow more than Benefit. Actually to be perfectly honest, I hate Benefit Gimme Brow, the old packaging. It clumped within a month on me and there's too much product on the wand every time and it's a mess.

    Shireen | Reflection of Sanity

  26. I used Gimme Brow, but replacing when I finished a tube was always painful due to the price, so I tried the Essence version. For the light shade I think the Essence is lighter and the color is actually not a very good match for me. It's too light to really define my brow as well as Gimme Brow does. But so far the Essence formula hasn't gotten clumpy, which is a big problem I have with Gimme Brow within about a month after opening it.


  27. Wow! Good to know and I definitely can't tell the difference. I've tried so many eyebrow pencils and tints and Benefit is the only one that has the right shade and texture. Will be checking out Essence next if it's that much more affordable.

  28. Wow, I can't tell a difference! I've used and liked Benefit before, but I'm all for a cheaper option :)

  29. In that case I'm gonna get the Essence one because $24 is a lot for something for your brows!

  30. I had no idea you'd been doing that but LOVE it. I do prefer the Benefit one on you though.


  31. Haha! I totally had not noticed the difference between the eyebrows! I'd call that a dupe too!

  32. I couldn't tell the difference either...! I definitely need to remember to put my brows on..! HA

  33. I can't make any differencenin both of your brows...so definitely a dupe post application :) loved the video...cute..

  34. I am not a big brow person, but I feel like I've got to get into the game and this post just saved me money. Getting the dupe!


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