IT Cosmetics® and Grapevine Partner on YouTube’s Largest Beauty Contest

Happy July! I can't believe it's already July 1st. And speaking of July, I wanted to remind you about YouTube’s largest beauty contest! I've written about it before, but now we're into the next phase of it. 

Over 3,300 beauty influencers entered the inaugural It Girl® Contest with the intentions of becoming 2015’s next IT Girl. The contest, which kicked off in May 2015, is conceptualized and presented by IT Cosmetics, and powered by Grapevine, a partner platform that connects brands with YouTube creators. 

In the first round of the contest, entrants submitted videos interpreting “Your Most Beautiful You”, detailing to viewers what makes them feel confident, bold, and of course, beautiful. 

As of July 1, the contest is in its second round, and entrants have been narrowed down to 20 semi-finalists. Each of these semi-finalists will each receive $1,000 in IT Cosmetics product for their next round’s video, focusing on problem-solving solutions to go live in July from the 16th through the 18th. Advancement to the final round will be based on:

o   Overall presentation and direction
o   Demonstration of a beauty-related problem/solution, and why it instills confidence
o   Educational value
o   Influence, including likes and views

At the close of Round 2, three winners will be selected and announced on July 28, 2015 to receive $5,000 and the opportunity to fly to New York to collaborate with the IT Cosmetics team on a new product innovation. For additional details, including rules and regulations, visit: www.itcosmetics.com/itgirlcontest


  1. As I said before, I loved the contest concept and I am looking forward to knowing who won! It's such a great opportunity! I am too shy to produce a video, but would have loved to participate!

  2. This sounds like such a fun contest. And the prize definitely sounds enticing. I can't wait to hear about who the final three will be. I hope you entered, you know I've learned so much through your makeup post.

    Kia / The House of KTS

  3. What a great prize. Wonder who the finalists will be.

  4. What a crazy, fun contest! Collaborating on a new product would be such an amazing thing to do!

    <3, Pamela
    Sequins & Sea Breezes

  5. Sounds like a fun contest with some awesome prizes!

  6. This contest is so awesome! I haven't tried anything from it cosmetics yet!


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